ILLUSTRATION, DESIGN & ART DIRECTION / Sydney, Australia
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The latest illustration and goings-on from Emdin HQ! Commercial, magazine, editorial, advertising, branding, logos, book, commissions... and more.

Generation Y

Illustration for The Spectator (UK) on 'Generation Whine: You've Got it Good'.  Illustration © Copyright Anton Emdin 2014.  All Rights Reserved.  Please do not reproduce without express written permission.
Illustration for The Spectator (UK) on 'Generation Whine: You've Got it Good'. Illustration © Copyright Anton Emdin 2014. All Rights Reserved. Please do not reproduce without express written permission.

Little bit of art for The Spectator Event: "Generation Whine: You've Got it Good"

I was asked to create a bright and colourful image on a white background to advertise the event at The British Museum.  The blurb:

The media is full of stories that young people in Britain today are the unluckiest generation in recent history. But is it really true? The crash of 2008 undoubtedly made it hard for many young people to find lucrative employment. But now the economy is on the mend, the government is eager to give to the young and the globalised economy is hungry for fresh talent. So, far from being the 'jilted generation', maybe young people never had it so good?

I created some quick thumbnails, of which #4 was chosen.

Illustration for The Spectator (UK) on 'Generation Whine: You've Got it Good'.  Illustration © Copyright Anton Emdin 2014.  All Rights Reserved.  Please do not reproduce without express written permission.

Then I created a sketch...

Illustration for The Spectator (UK) on 'Generation Whine: You've Got it Good'.  Illustration © Copyright Anton Emdin 2014.  All Rights Reserved.  Please do not reproduce without express written permission.

... and then inked and coloured it digitally.  I chose simple, flat colour for maximum impact at both printed poster and web banner sizes.

Illustration for The Spectator (UK) on 'Generation Whine: You've Got it Good'.  Illustration © Copyright Anton Emdin 2014.  All Rights Reserved.  Please do not reproduce without express written permission.

I also showed a few coloured background examples, and they ended up producing the art on a dark red.  See it online here.

Illustration and Cartoon