MIGA Dog Character

Here is a commercial character design for MIGA - a medical insurance group through The Drawing Book and Hammond and Thackery (H&T). The brief was to create a mascot that was cute and amicable, without being childish. He was to be a Cattle Dog or Kelpie, and have an air of expertise.

Below are some of the sketches (there were a lot more in development) that led us to our loyal, best friend...